Boho Camper Vans
From a single van in a driveway to more than $10 million in revenue — the positioning, sales, and systems behind one of the most recognized names in custom van life.
Updated
Boho Camper Vans
$18M sold from the ground up
Overview
Boho Camper Vans turns used cargo vans into custom homes on wheels. Buildouts started at a $25,000 minimum and grew to a $40,000 minimum over time, with some custom builds running $135,000 and up — none of which includes the van itself. That's a months-long, deeply personal, high-ticket buying decision. This is where I learned high-ticket selling firsthand: not as a consultant, but as a founder who helped build the positioning, the sales process, and the systems that scaled it.
The insight that started it was simple. On a trip to Maui, I rented a camper van and realized the experience didn't exist back home in Arizona. A couple of months later we'd converted our first van and put it on the road. But a rental with a good story is not a business — turning "interesting idea" into predictable revenue took a system, and a team to build it.
Understand
The constraint was never demand for adventure — it was trust in an unfamiliar purchase. A custom van is a five-figure decision most buyers have never made before. They're not comparing spec sheets; they're deciding whether they trust you to build something they'll live out of.
That's the same buying psychology behind any high-ticket sale, and it's why the tactics that move cheap products don't work here. It's the same principle at the center of how I work with founders today: when a purchase requires real trust, you need a system, not a campaign.
Clarify — Positioning
We positioned Boho around a message that cut through: live more with less — mobile living made affordable, photogenic, and accessible to people who'd never seen themselves as "van life" buyers.
That positioning did the qualifying. It attracted people ready to commit to a lifestyle, not tire-kickers chasing the cheapest option, and it made the price make sense before any sales conversation started.
Build — Demand & Conversion
The rental side became the top of the funnel. Thousands of rentals and hundreds of reviews weren't just revenue — they were proof. A renter who loved the experience became a qualified, trust-warmed buyer for a custom build. We built the sales process to move people from "curious about van life" to "signing for a $40K–$135K+ conversion," reinforcing trust at every touchpoint along the way.
That system is what turned a national spotlight into sales. A 2020 appearance on Shark Tank — and a deal with Barbara Corcoran for $150K in cash plus a $150K line of credit for 10% equity — brought attention. But attention isn't the bottleneck; conversion is. The systems underneath are what mattered when demand hit.
Improve & Transition
When the pandemic reshaped travel, the business adapted — shifting emphasis from rentals toward sales as people sought safe, self-contained ways to travel and even live. Because the growth engine was a system rather than a single channel, it flexed instead of breaking.
The Result
Revenue grew from roughly $493,000 in 2019 to $18 million in lifetime revenue by the time I exited the business in 2026. Boho became one of the most recognized names in the custom van space — built by a small team I helped lead, and the firsthand proof behind everything I now build for other founders selling high-ticket products.
I've been in the buyer's shoes, on the other side of the table, and through a full founder exit. That's the experience behind the advice.
References & Press
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